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#stickoutside

2021 YOUNG ONES – MERIT

Brand

Extra is a brand of sugar-free chewing gum produced by the Wrigley company. It is known for its long-lasting flavor.

Strategy

The COVID-19 pandemic has kept us inside. With the hope of a safer tomorrow in the sun, Extra gum found a way to stick outside.

Brand Film

Art Directors: Kaveen Panchal & Madison Duncan

Copywriter: Jillian Apatow

Kaveen Panchal
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Let's Create Together

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©2023 by Kaveen Panchal
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